"Our continued work with HUMAN reinforces our commitment to providing our customers with reliable metrics to help them reach and engage decision makers with confidence and drive meaningful business results.” The solution's key capabilities include: Advanced protection based on real-time behavioral analysis of the click or touch event, supported by 400+ detection algorithms across the HUMAN Defense PlatformDetection and classification of both sophisticated (SIVT) and general (GIVT) invalid clicks or touch eventsContinuous monitoring and protection against emerging click fraud schemes through analysis of attack patterns across 3 billion internet-connected devices monthly By validating clicks with behavioral analysis, advertising platforms can now filter invalid or manipulated interactions, ensuring that performance metrics reflect valid clicks.
LinkedIn enhances advertiser protection by integrating HUMAN’s Ad Click Defense solutionNEW YORK, April 24, 2025 (GLOBE NEWSWIRE) -- HUMAN Security, Inc., a leading cybersecurity company committed to safeguarding every step of the customer’s online journey by defending against bots, fraud, and digital risk, announced today the launch of Ad Click Defense for ad tech platforms including DSPs, retail media networks and walled gardens.
This solution reinforces our commitment to supporting a fraud-free digital ecosystem, which now extends to many unique and additional platforms, especially those that exclusively offer high-performance click traffic.” Unlike alternative solutions that rely solely on device signals or landing page activity, HUMAN's approach to identifying invalid clicks analyzes actual click behavior in real-time with proprietary detection technology.
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