Factors currently known to management that could cause actual results to differ materially from those in forward-looking statements include the following: •Compliance with the covenants of our credit agreement in light of current business conditions, the current uncertainty of which raises substantial doubt about our ability to continue as a going concern; •Ability to operate in a competitive, rapidly changing and highly regulated industry, which makes it difficult to evaluate our business and prospects •Dependence on the gaming industry; •Unfavorable publicity and negative public perception about the digital marketing industry or us; •A sudden reduction in online marketing spend by our clients, a loss of clients or lower advertising yields; •Credit risk from certain clients •Our relative inexperience in the post-transaction commerce media business, which is currently dominated by a major player; •Our need to continue investing in technology for our Commerce Media Solutions business; •Our competitive disadvantage because we are more selective in our traffic sources; •A decline in the supply of media available to us through third parties or an increase in the price of such media; •Ability to remain competitive with the shift to mobile applications and our use of CRM; •Our increasing reliance upon inbound calls, particularly in the health plan vertical, which we may be unable to obtain cost effectively obtain in the future; •Difficulty managing any future growth or scaling our infrastructure and products quickly enough to meet the needs of our business while maintaining profitability; •Global economic or political instability, including the potential impact of tariffs on our business; •Challenges managing the growth of our operations, including international expansion and the integration of acquired business units or personnel; •Strategic alternatives that could complicate operations or divert management's attention; •Dependence on our key personnel and ability to attract or retain employees; •Dependence upon third-party service providers and potential liability related to their actions or platform malfunctions; •Compliance with a significant number of governmental laws and regulations, including those regarding telemarketing, email marketing, text messaging, privacy, and data protection; •The outcome of litigation, inquiries, investigations, examinations, or other legal proceedings in which we are or may become involved, or in which our clients or competitors are involved; •Potential sales and use taxes and other taxes on our business; •Our actual or perceived failure to safeguard any personal information or user privacy; •Failure to adequately protect intellectual property rights or allegations of infringement of intellectual property rights; •Potential liability or expenses for legal claims based on the nature and content of the materials we create or distribute, including those provided by third parties, as a creator and a distributor of digital media content; •Our need to raise capital to fund our operations; •Our ability to maintain listing of our securities on The Nasdaq Capital Market; •The volatility of our stock price and concentration of stock ownership; •Potential dilutive effect of any future issuances of shares of our common stock; •Lack of cash dividends for the foreseeable future; •Status of a smaller reporting company and non-accelerated filer, which involves certain reduced governance and disclosure requirements; and •Uncertainty in the acceptance by Shopify merchants of Rebuy Ads powered by Fluent. These and additional factors to be considered are set forth under "Risk Factors" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2024 and in our other filings with the Securities and Exchange Commission.
CONSOLIDATED STATEMENTS OF CASH FLOWS(Amounts in thousands)(unaudited) Three Months Ended March 31, 2025 2024 CASH FLOWS FROM OPERATING ACTIVITIES: Net loss $(8,269) $(6,276)Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 2,461 2,571 Non-cash loan amortization expense 176 711 Share-based compensation expense 335 600 Fair value adjustment of Convertible Notes with related parties 80 — Allowance for credit losses (4) 82 Changes in assets and liabilities, net of business acquisitions: Accounts receivable 9,517 3,028 Prepaid expenses and other current assets 603 (266)Other non-current assets 106 100 Operating lease assets and liabilities, net (83) (85)Accounts payable (263) (2,125)Accrued expenses and other current liabilities (2,331) 2,344 Deferred revenue (215) 131 Other (1) (947)Net cash provided by (used in) operating activities 2,112 (132)CASH FLOWS FROM INVESTING ACTIVITIES: Capitalized costs included in intangible assets (1,570) (1,796)Net cash used in investing activities (1,570) (1,796)CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from issuance of long-term debt, net of debt financing costs 21,841 — Repayments of long-term debt (31,869) (1,250)Debt financing costs (125) (968)Proceeds from issuance of pre-funded warrants 5,000 — Net cash used in financing activities (5,153) (2,218)Net decrease in cash, cash equivalents, and restricted cash (4,611) (4,146)Cash, cash equivalents, and restricted cash at beginning of period 10,694 15,804 Cash, cash equivalents, and restricted cash at end of period $6,083 $11,658 Definitions, Reconciliations and Uses of Non-GAAP Financial Measures The following non-GAAP measures are used in this release: Media margin is defined as that portion of gross profit (exclusive of depreciation and amortization) reflecting variable costs paid for media and related expenses and excluding non-media cost of revenue.
Revenue of $55.2 million for Q1 2025Q1 2025 Commerce Media Solutions revenue grew 99% to $12.7 million representing 23% of consolidated revenue from $6.4 million or 10% of consolidated revenue in Q1 2024 with gross profit margin (exclusive of depreciation and amortization) of 22% in Q1 2025 compared to 21% for the consolidated businessCommerce Media Solutions annual revenue run rate now exceeds $65 million, reflecting an 8% quarter-over-quarter increase and strong momentum in executing the Company's strategic pivot to this higher growth marketSubsequent to the first quarter, the Company announced a strategic partnership with Rebuy Engine to launch Rebuy Ads powered by Fluent, providing post-purchase advertising for Shopify merchants NEW YORK, May 15, 2025 (GLOBE NEWSWIRE) -- Fluent, Inc.(NASDAQ: FLNT), a commerce media solutions provider, today reported unaudited financial results for the first quarter ended March 31, 2025.
The story "Fluent Announces First Quarter 2025 Financial Results; Strategic Pivot Accelerates with Growth of Commerce Media Solutions" has 2595 words across 57 sentences, which will take approximately 11 - 22 minutes for the average person to read.
Which news outlet covered this story?
The story "Fluent Announces First Quarter 2025 Financial Results; Strategic Pivot Accelerates with Growth of Commerce Media Solutions" was covered 11 hours ago by GlobeNewswire, a news publisher based in China.
How trustworthy is 'GlobeNewswire' news outlet?
GlobeNewswire is a fully independent (privately-owned) news outlet established in 1998 that covers mostly technology news.
The outlet is headquartered in China and publishes an average of 133 news stories per day.
It's most recent story was published 8 hours ago.
What do people currently think of this news story?
The sentiment for this story is currently Negative, indicating that people regard this as "bad news".
How do I report this news for inaccuracy?
You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.
