In a stunning development in the tech world, Wix.com Ltd., a leading SaaS website builder platform, has acquired Base44, a six-month-old, solo-owned AI startup, for a remarkable $80 million in cash. The deal, announced on June 18, 2025, highlights the rapid rise of Base44, founded by Israeli developer Maor Shlomo, and underscores the growing value of AI-driven platforms in the coding and web development space.
Base44, often described as a pioneer in vibe coding, reportedly amassed 250,000 users in just half a year as a standalone company. Even more impressive, the startup was generating nearly $200,000 in monthly profits, demonstrating its profitability and scalability without any external funding. This bootstrapped success story caught the attention of Wix, which aims to integrate Base44’s innovative technology into its ecosystem.
The acquisition marks a significant milestone for solo entrepreneurs in the tech industry, proving that a single founder can build and sell a high-value company in record time. Base44’s AI-powered platform, which simplifies app creation through natural language and no-code solutions, aligns perfectly with Wix’s mission to democratize web development for users worldwide.
Wix plans to leverage Base44’s technology to enhance its offerings, potentially revolutionizing how users build websites and applications with intuitive, AI-driven tools. This move is seen as a strategic step to strengthen Wix’s position in the competitive SaaS market by incorporating cutting-edge AI innovations.
For Maor Shlomo, the sale of Base44 represents a life-changing exit, turning a solo venture into an $80 million payday in less than a year. His journey from a lone developer to a multi-millionaire entrepreneur serves as an inspiration for aspiring founders in the tech community.
As the tech industry continues to evolve, acquisitions like this one signal a growing trend of established companies snapping up agile, innovative startups to stay ahead of the curve. The Base44-Wix deal is a testament to the power of AI and solo entrepreneurship in shaping the future of technology.
Maria Lourdes
